Tag Archives: target audience

A Definition of Author Platform

By Jane Friedman Platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But one thing that I know for sure: Editors and agents are attracted to authors who have this thing called “platform.” What editors and agents typically mean by platform They’re looking for someone with […]

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Social Media – Why You Should Use ‘Actiontags’ in Your Social Media Marketing

by Jessica Williams Over the past few years, we have all seen an industry-wide shift toward “in-stream” content and campaigns. However, brands are still trying to discover how best to maximize their return on the time, money, and effort that goes into the creation and promotion of their social marketing initiatives. Because content marketing has […]

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Blogging tools: 15 Tools for a more Productive and Effective Blogger

By Ian Cleary As a blogger would you like an extra hour a day or get a ton more value from the blogs posts you write? At NMX conference in Las Vegas I did a presentation on 15 blogging tools to become a more productive and effective blogger. So here goes… Finding the best content […]

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What Do You Want From Your Writing?

By Dan Holloway Do you know what you want from your writing? Yes? Good. Now take a pause, and a pen, and a piece of paper, and write it down. It shouldn’t take more than a few seconds. The interesting thing I’ve found is that whenever someone asks me that, I think “yes, of course […]

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3 Ways Engagement On Facebook Can Harm Your Business

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett. They used to say, “There is no such thing as bad publicity,” but that was before Facebook. Stay on top of your social media game by keeping bad-mouthing in […]

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Social Media – User Age Profiles of the Top Social Networks

by Ayaz Nanji The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex. The analysis was based on survey data from a panel of people with Web access living in four countries at different stages Internet development: India, South Africa, Spain, and the […]

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Flipagram Is About To Take Over Your Facebook News Feed

by Mary C. Long If you’ve only just recovered from the Bitstrips epidemic, you might want to sit down, and not at your computer: The next big (albeit slightly less annoying) Facebook craze is coming. It’s called Flipagram, and it’s the latest chart-topper in the App Store. No, this isn’t Instagram for dolphins or snorkelers. […]

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7 Ways to Run an Unsuccessful Mobile Email Campaign (Guest Infographic) – The Wishpond Blog

Did you know that over 40% of all emails are opened on mobile devices? Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be. According to findings by Reachmail, ignoring […]

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INFOGRAPHIC: Why Facebook Users Are Valuable To Marketers

by David Cohen Top Marketing Schools put together an infographic on why Facebook users are valuable to marketers, mainly focusing on the social network’s massive user total. Other Facebook facts in the infographic included: Facebook users spent 20 billion minutes per day on the social network in June 2013, or 8.3 hours per month, per […]

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Consolidation, Nooble & Agents Who CARE—What’s Ahead for 2014 in Publishing

I promised yesterday, I’d offer up some predictions for publishing in 2014. I don’t know if these are “predictions” or “suggestions” but I am, at heart, an eternal optimist. As I’ve said many, many times, this is a WONDERFUL time to be a writer. It’s a Golden Age of Publishing if we’re willing to embrace […]

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