With 2014 just around the corner, what will be the trends in content marketing? What new social media marketing tactics will you need to implement? What does your business need to plan for and act on now?
We all have so many questions about what the future will hold, particularly at this time of year.
In this article, I outline my top ten predictions for content marketing in 2014.
1. Increased Content Marketing Budgets
Businesses are waking up to the fact that content marketing is the new marketing. People want to know who you are as a company. They want to learn from you. They want to develop a relationship with you.
Only then will they buy from you.
Without taking the time and money to nurture relationships through online content, businesses will lose profits. In 2014, we’ll see more businesses follow the lead of socially savvy pioneers like Starbucks, The North Face, Kraft, Coke and Intel.
Content marketing will get a bigger budget from smart companies. We may even see the first few Chief Content Marketing Officers replacing the CMO.
What this means for your business:
- Rethink your marketing strategies and budget spends
- Your marketing, advertising and public relations are merging
- Spend the time, money and effort to nurture your customers through online content