His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.
In Gary’s defense, I think he simply has not given Google+ a fair shake.
In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.
But no Google+.
That’s a shame. And strange.
Gary, the man behind Wine Library TV, would surely rock Google+ — especially Hangouts — and have a lot to say about it.
Because Google has a lot to offer the modern-day content marketer.
The growing benefits of Google+
Google+ is one of the largest social networks on the planet.
It’s easier and faster to build an audience there than on any other social network. There are clear-cut SEO benefits. And Google baked perhaps the best video platform on the web right into it.
I’ve heard it said that communities thrive around relationships and activities. And the ability to build a thriving community couldn’t be more accessible than it is on Google+.
Fame has followed those who’ve worked Hangouts smartly.
Canadian astronaut Chris Hadfield is a content marketing rock star. Italian Pio del Cin’s prolific interviews with the hottest people on Google+ is arguably one of the best things on Google+. And Chef Dennis Littley‘s stature as reigning food expert is a product of his cooking shows.
And don’t forget that it costs next to nothing to run Hangouts.
Fortunately, you don’t have to look far to find advice on hosting successful Hangouts. The conventional wisdom usually runs:
- Keep the show interesting
- Talk to the camera (not the panel strip at the bottom of your screen)
- Be interested in the person speaking
- Make sure folks are well-lit and that there is no back lighting nor too much headroom
For those of us who have been around the block, we know that advice inside and out. How do we graduate to the next level?
Who wants to run a show that makes people take notice? And what’s the best way to accomplish that?
Lucky for you I have an answer. Six, in fact.