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4 dashboards to track social media performance

By Ian Cleary Where do you view activity happening on your social media channels all in one place? A social media dashboard allows you to view a snapshot of your social media activity directly from one source.  This can save you a lot of time as you can see an overview of your social media […]

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Facebook Marketing Strategies, 2014

By David Cohen SocialMediaOnlineClasses.com regularly produces infographics featuring Facebook marketing strategies, and the 2014 version, released Monday, takes recent changes by the social network into account. Founder Maria Peagler wrote in introducing the latest iteration of her infographic: I’ve updated it to reflect the major changes in lower reach and higher emphasis on ads. I’ve […]

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Best WordPress Plugins: 54 Pros Share Amazing Plugins to Inspire You

By Ian Cleary Are you using the best WordPress Plugins to get maximum benefit from your blog? There are so many WordPress Plugins to choose from and installing too many of them may result in conflicts, security issues and reduced speed. So we asked some of the top social media professionals about their favorite 3 […]

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How to Get More Retweets

by Ayaz Nanji Want to get more retweets? You may want to try tweeting on off hours/days, including images, being polite, spelling out the word “retweet,” and using lots of exclamation marks. Those insights, among others, come from a recent report by TrackMaven that investigated how language, time, and other factors impact the number of […]

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8 Steps for Making 2014 Your Video Marketing Year

by Michael Litt I can pretty much guarantee that you or people on your team have said or heard the words, “We’re definitely going to use more video in the new year”—and you’re not alone. According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their […]

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11 Quick Tips to Boost Social Media Results

BY REBEKAH RADICE Social media marketing continues to evolve at a lightening pace. For business owners and entrepreneurs, keeping up is essential as an increasing number of consumers look to social media for answers to their most pressing questions. With 97% of consumers now using the internet to research a business before making a decision […]

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A Definition of Author Platform

By Jane Friedman Platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But one thing that I know for sure: Editors and agents are attracted to authors who have this thing called “platform.” What editors and agents typically mean by platform They’re looking for someone with […]

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Announcing the Brand New Beginner’s Guide to Social Media

by Trevor Klein I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media. The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, […]

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Pinterest Business Blog — Help pinners get to know your brand

We’ve talked before about making your website pinner-friendly, a crucial part of having your content show up on Pinterest. As a next step, you should build out your profile and start using Pinterest with a verified business account. When you create a profile and start pinning, it helps more of your potential customers find you. […]

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12 Things You Must Know About Facebook’s Admin Panel

Whether you’re a seasoned Facebook Page admin or someone who is just taking on new Facebook responsibilities, knowing your way around the Admin Panel is essential. The admin panel appears above the Timeline when you’re using a business Page as an admin. The admin panel is the easiest place to navigate around a Facebook Page, […]

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Social Media – Why You Should Use ‘Actiontags’ in Your Social Media Marketing

by Jessica Williams Over the past few years, we have all seen an industry-wide shift toward “in-stream” content and campaigns. However, brands are still trying to discover how best to maximize their return on the time, money, and effort that goes into the creation and promotion of their social marketing initiatives. Because content marketing has […]

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Word Science: The Best Words to use for Twitter, Facebook and Blog Titles

There is an art to writing the kinds of attention-grabbing headlines, tweets and Facebook posts that motivate readers to immediately hit share or tweet. But as it turns out, there’s a bit of science to it as well. When various social media experts examined thousands of blog posts, Facebook status updates and tweets, and looked […]

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INFOGRAPHIC: Facebook Contest Ideas For Each Month Of 2014

By David Cohen Facebook page administrators who made New Year’s resolutions to run one contest for each month of 2014: Facebook application developer Antavo has an infographic for you. I’ve Got Ideas For A Contest Every Month – CLICK TO TWEET 12 Amazing Facebook Contest Ideas – CLICK TO TWEET Antavo provided a contest suggestion […]

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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

Your blogging and email marketing efforts are like chocolate and peanut butter. The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States. You can get that same kind of best-selling synergy […]

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Blogging tools: 15 Tools for a more Productive and Effective Blogger

By Ian Cleary As a blogger would you like an extra hour a day or get a ton more value from the blogs posts you write? At NMX conference in Las Vegas I did a presentation on 15 blogging tools to become a more productive and effective blogger. So here goes… Finding the best content […]

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3 Ways to Use Pinterest to Jumpstart Your Brand in 2014

by Lux Narayan For brands, the end of the year is not a cue to slow down. Rather, you rev your engines to push yourselves harder in the New Year. Though gaining more customers and selling more products is ostensibly the goal, this is often driven by how creative and compelling a brand is. How […]

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The evolution of ads on Google, Facebook, and Twitter

By Kelly Cooper Google, Facebook, and Twitter are all in the race to be the go-to platform for digital ad buying. Google is the current winner (by far) but with new advances in targeting and intent, Facebook and Twitter are closing the gap. Let’s take a look at the strides taken to earn your ad […]

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Email promises to make for 2014

By Christopher Marriott As I’m writing here in Chicago, it’s -40 degrees with the wind chill. Schools are closed. My wife’s law firm announced with a 4 a.m. robo-call that it would also be closed today. And yet it’s now 3:45 in the afternoon, and I just watched the mailman pass by as he completed […]

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HOW TO: Update Your Facebook Page’s Cover Image

by David Cohen The cover image is a dominant presence on Facebook pages, and Facebook application creator ShortStack designed a template for page administrators seeking to revamp their cover images, as well as some related tips. ShortStack’s cover image tips, from a post on its blog, were: Update your cover photo frequently — once per […]

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social media audit: How to use tools to audit social media

By Ian Cleary How was your social media performance over the last year?  What measurements are you tracking and how did you do in comparison to your previous year? But before looking ahead it’s also useful to look back! Here are some ideas for looking at performance over the last year. How Effective Is Your […]

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How to Schedule Your Posts in WordPress 3.5

by Caitlin Muir Last year, we showed you how to schedule your posts in WordPress. We wanted to help you save time in the blogging process. Then something happened. WordPress upgraded to version 3.5. Authors were left scrambling, trying to figure out how to use the new system. For the most part, things were the […]

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5 New Year’s Resolutions Authors Should Make in 2014

by Shaney Lee It’s January again, which means time for New Year’s resolutions. It’s easy for resolutions to become bigger-than-life, difficult to keep, and discouraging. While the big dreams are necessary, it’s often the little steps that get us there…or keep us away. So for our list of suggested resolutions for 2014, we’ve focused on […]

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Social Media – Five Big Social Media Trends for 2014

by Aaron Everson 2013 was a big year for social media as more organizations than ever turned to platforms such as Facebook, Twitter, Instagram, and Pinterest to learn from and engage with their customers. As we enter 2014, it’s important not only to look back at the past year to determine what worked and what […]

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Social Media Marketing Tool – Social Buzz Club – Success Through Collaboration

Here are three tips for finding your Tribe on social media without frustration and wasted time: 1. Have a clear picture of who your Tribe actually is. This tends to be the biggest hurdle.  I can’t tell you how many business owners who have tried to tell me that they serve “everyone” or “everyone who […]

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7 Ways to Create a Killer Opening Line For Your Novel

Writing the first line to your book is an incredibly daunting task. This is your first opportunity to hook readers in. I remember writing and rewriting the opening line to my humor book OH BOY, YOU’RE HAVING A GIRL over and over again until I finally felt like I nailed it with this: “If you’re […]

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If You Don’t Enjoy Marketing, You’re Doing It Wrong

by davidgaughran I can already feel the heat from approaching pitchforks! But if you hear me out, I think I can convert at least some of you to the idea that if you don’t enjoy marketing, you’re doing it wrong. Let me explain. Sometimes marketing can seem like a Sisyphean task. There’s always something you […]

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What Do You Want From Your Writing?

By Dan Holloway Do you know what you want from your writing? Yes? Good. Now take a pause, and a pen, and a piece of paper, and write it down. It shouldn’t take more than a few seconds. The interesting thing I’ve found is that whenever someone asks me that, I think “yes, of course […]

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50+ Things To Write About When You Have Writers Block

by Caitlin Muir Finding something to blog about can be hard. Writer’s block can be a serious condition that cripples authors. It doesn’t have to be that way. Especially when you are working on other writing projects and every ounce of your creative juices have already been squeezed out of your body. Your blog is […]

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Amazon Author Page – Your Own Promotional Billboard!

In the era of self-publishing, there should be one thing on your mind at all times: You are responsible for everything that happens to your career! If you fail, it’s your fault; if you succeed, it is your glory! Indie authors don’t have it easy given that they don’t have someone watching their back, but this […]

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3 Ways Engagement On Facebook Can Harm Your Business

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffett. They used to say, “There is no such thing as bad publicity,” but that was before Facebook. Stay on top of your social media game by keeping bad-mouthing in […]

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Social Media – User Age Profiles of the Top Social Networks

by Ayaz Nanji The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex. The analysis was based on survey data from a panel of people with Web access living in four countries at different stages Internet development: India, South Africa, Spain, and the […]

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Flipagram Is About To Take Over Your Facebook News Feed

by Mary C. Long If you’ve only just recovered from the Bitstrips epidemic, you might want to sit down, and not at your computer: The next big (albeit slightly less annoying) Facebook craze is coming. It’s called Flipagram, and it’s the latest chart-topper in the App Store. No, this isn’t Instagram for dolphins or snorkelers. […]

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7 Ways to Run an Unsuccessful Mobile Email Campaign (Guest Infographic) – The Wishpond Blog

Did you know that over 40% of all emails are opened on mobile devices? Mobile email marketing campaigns are becoming a popular way for businesses to market to their customers. Many business owners are finding their mobile marketing campaigns are not as successful as they hoped they would be. According to findings by Reachmail, ignoring […]

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INFOGRAPHIC: Why Facebook Users Are Valuable To Marketers

by David Cohen Top Marketing Schools put together an infographic on why Facebook users are valuable to marketers, mainly focusing on the social network’s massive user total. Other Facebook facts in the infographic included: Facebook users spent 20 billion minutes per day on the social network in June 2013, or 8.3 hours per month, per […]

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Consolidation, Nooble & Agents Who CARE—What’s Ahead for 2014 in Publishing

I promised yesterday, I’d offer up some predictions for publishing in 2014. I don’t know if these are “predictions” or “suggestions” but I am, at heart, an eternal optimist. As I’ve said many, many times, this is a WONDERFUL time to be a writer. It’s a Golden Age of Publishing if we’re willing to embrace […]

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14 Publishing Predictions for 2014

by Thomas Umstattd Each year we post predictions about what the future of publishing may hold for authors and publishers. These 2014 Publishing Predictions are not our first glance into the future. This post has a companion podcast episode on the Novel Marketing Podcast that you can listen to here. Prognosticators: Steve Laube, Literary Agent Liz Curtis Higgs, New […]

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Instagram Tools – 3 Tools to Grow your presence on Instagram

By Kristi Hines Did you know that Instagram is getting more visitors per day than twitter? If you’re using Instagram for business are you using any good tools to help with the management of it? Instagram is an extremely popular photo sharing application that companies are taking notice off.  You hear of companies sharing out […]

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Guest Posts: How to build an effective guest posting strategy

By Ian ClearyBlog Are you investing time in guest posting on other websites? How valuable is this to you and your business?  Do you know how to evaluate which websites to guest post on and how to maximize the potential benefit of guest posting? Well, we’re here to help.  We like helping!!! This post came […]

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Social Media – Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform? : MarketingProfs Article

by Larry Kim In social advertising, where is your money better spent—on Twitter, or on Facebook? Facebook allows for some useful targeting, with a variety of expressed and implied interests available as options for targeting its users, and it has worked hard to improve its ad platform since its IPO last year. Still, although 85% […]

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My Crazy Simple 7 Step Plan To Promote A Blog Post

Posted by John Paul We all know how important quality content is, and I been known to write some here and there But no matter how great your content is, no one will see it unless you promote it. I’m not going to share mind blowing secrets here kids, but what I will share is […]

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Why you must move from Facebook to Google+

By  @mqtodd Right now is an extremely interesting time as there is a massive swing from Facebook to Google+ happening. This post will examine some trends and aspects of the migration that will fascinate you. I am not going to show you a whole lot of user number graphs. These are my personal experiences and […]

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10 Twitter Tips For Newbies

Posted by John Paul This past week I have talked to a few people about how effective Twitter is and if it is worth your time. I of course said.. “Ummmm Yes!” Their main complaint is that Twitter has to much noise/garbage to be a benefit to anyone. Now I agree there is A LOT […]

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The Complete: How to build a brand on Twitter for FREE!

Twitter can be a little bit daunting when you first start using it. You just type some stuff and off it goes into the Internet for all to see. Wow, I just tweeted my lunch. Wow, I just tweeted my car accident. Wow, I just tweeted my break up with my boyfriend… You know how […]

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